I’ve discovered a secret about social networks

Have you discovered how to use LinkedIn, Facebook, Xing, MySpace, Ecademy and others to promote your seminars, workshops, courses and events?  There’s a very clever secret about these and other online networks that virtually guarantees that I get a full house at my own seminars – and as a result my ‘Seminar on Seminars’ on 1st February 2008 is now sold out.  Like the other Seminars on Seminars before them, this one has also sold out more than two months in advance.

If seminars and workshops have a part to play in your business – now or in the future – and you would like to learn powerful and proven techniques to get profitable bums on seats at your events, courses and workshops, contact me soon because at the next Seminar on Seminars I’ll reveal exactly how I use social networks to pack-out my events… so that you can too.

Click here.

Phil

All of a sudden, everyone wants to host a seminar

Successful Seminar Selling Live! on the 16th November 2007 and 25th January 2008 are now sold out. The first one sold out one and a half months before the date, with the January workshop filling up more than three months in advance.

Kick-start 2008 by learning in one ultra high-content day how to use seminars and workshops as a powerful marketing and brand-building tool. The next event is on Friday 1st February at the Hilton Bracknell. I’ll share exactly what I do to sell-out my events so that you can too.

A full list of benefits is at this link.

See you there…

Regards

Phil

Speaking to an audience whilst unwell is no fun – for anyone

For the first time this month I’ve had to give two speeches whilst having a really bad throat.  I was in two minds as to whether I should go ahead at all, but did not want to let down the organisers – specially given that they were both booked many months in advance.

On one of the speeches, I broke my golden rule of apologising in advance to the audience in case I collapsed on stage in a heap coughing and spluttering.  It’s a rule in so much that starting a speech with an apology is always a big downer for an audience and somewhat lowers their expectations.  As it happened, both speeches went without a hitch, but I was conscious that I was only firing at 99%. 

But interestingly, when following up some of the audience today with phone calls, all of them asked how I was feeling etc – so clearly it was remembered for the right reasons.

What do you do when you’re feeling below par but still need to perform?

Phil

Another opportunity to learn how to increase sales by hosting seminars and workshops

The good news is that Successful Seminar Selling Live! on the 16th November in Bracknell has now sold out – a good month and half before the date.  Well – if you can’t sell-out a seminar on how to sell-out seminars…

The next date is the 25th January 2008 – again at the Hilton Bracknell.  A great opportunity to kick-start your sales and marketing activities for the new year and to build the value of your brand.

Full list of benefits and reasons to attend are at this link.  See you there!

Philip

Successful Seminar Selling – Live!

Hey – I’m very excited about this one.  Successful Seminar Selling – Live!  is coming to a venue near you soon. 

We’re kicking off at the Hilton Bracknell on the 16th November – but I’ve only got 19 places left.  I definitely recommend that you put aside anything you’ve got planned for this date as you’re going to learn all the inside tips on how to plan, prepare and present a seminar or workshop that will make you a lot of money.

 For further details and to reserve your place, go to this link now.

Looking forward to seeing you in Bracknell!

Philip

Sell-Out Your Seminars! 36 Killer Tips

We’ve added a ‘quick and dirty’ eGuide which reveals just the hard facts you need to sell-out and fill-up your seminars.  All the tips are tried, tested and proven – and are used by all the successful seminar hosts around the world.  It’ll be invaluable when planning your events.

More details and download at this link.  Let me know how you get on with it.

Phil

Have you tried ‘Live Blogging’ during your seminars?

Look out for more of this in the speaking and seminar worlds – a great way to keep speakers at the cutting edge and to create interactivity with an audience or people listening/participating online.  The people I’ve linked to above decided not to do it in the end, but I’ve done it about five times (here and here are examples) and it adds a completely new dimension to a presentation.

Phil

Successful Seminar Selling – the book

Successful Seminar Selling is a practical, comprehensive book which reveals the secrets of how to dramatically increase sales and profits by hosting your own seminars, workshops, demonstrations and networking events.

You’ll discover:

• Why seminars and workshops are key to substantial growth
• How to plan and market your events
• How to find hundreds of new prospects and achieve conversion rates approaching 100 per cent
• How to niche your seminars to achieve the highest levels of attendance and profitability
• How and when to charge for your seminars
• How to get your message across with clarity, confidence and conviction
• How to build instant rapport with your seminar delegates
• and much, much more

Packed with real-life examples of how businesses of all sizes can benefit from hosting their own seminars and promotional events, this book both informs, educates and inspires. If you read just one sales and marketing book this year, make it this one!

“Whether you run seminars for profit or publicity for your business, this book is excellent. I used it to help me with my own seminar series and it makes everything clear and easy to follow. I wish I’d had this book years ago when I first started with seminars. “  Graham Jones - Author, Speaker and Internet Marketing expert

You can find Successful Seminar Selling on Amazon UK at this link and Amazon.com at this link

Phil

Have you discovered the Seminar Selling and Live Marketing Club?

Yes – we’ve got a Seminar Selling Club too!  Check it out at this link, where you can chat and engage with other Seminar Selling experts or business owners who use Seminars as part of their marketing mix.

You’ll pick up even more Seminar Selling resources and be able to share your own ideas, tips and ideas to make your Seminars a success.

Phil

A Great Lesson in Seminar Selling from eBay

This week (14th – 16th June) saw eBay Live in Boston, where you could ”learn the secrets of success on eBay, network with your peers, and share your passion for eBay with thousands of other eBay Community members.” Seth Godin was one of the speakers and it sounded like a great event at the Boston Convention and Exhibition Center.

I also like the fact that whilst eBay is essentially an Internet business, they are using ‘Live Marketing’ to promote themselves. Amongst other techniques, they are observing the golden rules of great seminar promotion in the ‘benefits of attending’ and promotional text:

1. They have great speakers who are recognised experts
2. They highlight a key benefit for people attending (i.e. improving your productivity)
3. They offer added value benefits – entertainment, massage, beverages
4. They offer attendees a free, limited edition gift
5. They highlight that the event is a great networking opportunity

These are all classic Seminar Selling techniques. Use them, and be amazed at how the number of attendees at your own seminars and workshops will increase.

Phil