Have you tried ‘Live Blogging’ during your seminars?

Look out for more of this in the speaking and seminar worlds – a great way to keep speakers at the cutting edge and to create interactivity with an audience or people listening/participating online.  The people I’ve linked to above decided not to do it in the end, but I’ve done it about five times (here and here are examples) and it adds a completely new dimension to a presentation.

Phil

Successful Seminar Selling – the book

Successful Seminar Selling is a practical, comprehensive book which reveals the secrets of how to dramatically increase sales and profits by hosting your own seminars, workshops, demonstrations and networking events.

You’ll discover:

• Why seminars and workshops are key to substantial growth
• How to plan and market your events
• How to find hundreds of new prospects and achieve conversion rates approaching 100 per cent
• How to niche your seminars to achieve the highest levels of attendance and profitability
• How and when to charge for your seminars
• How to get your message across with clarity, confidence and conviction
• How to build instant rapport with your seminar delegates
• and much, much more

Packed with real-life examples of how businesses of all sizes can benefit from hosting their own seminars and promotional events, this book both informs, educates and inspires. If you read just one sales and marketing book this year, make it this one!

“Whether you run seminars for profit or publicity for your business, this book is excellent. I used it to help me with my own seminar series and it makes everything clear and easy to follow. I wish I’d had this book years ago when I first started with seminars. “  Graham Jones - Author, Speaker and Internet Marketing expert

You can find Successful Seminar Selling on Amazon UK at this link and Amazon.com at this link

Phil

Have you discovered the Seminar Selling and Live Marketing Club?

Yes – we’ve got a Seminar Selling Club too!  Check it out at this link, where you can chat and engage with other Seminar Selling experts or business owners who use Seminars as part of their marketing mix.

You’ll pick up even more Seminar Selling resources and be able to share your own ideas, tips and ideas to make your Seminars a success.

Phil

A Great Lesson in Seminar Selling from eBay

This week (14th – 16th June) saw eBay Live in Boston, where you could ”learn the secrets of success on eBay, network with your peers, and share your passion for eBay with thousands of other eBay Community members.” Seth Godin was one of the speakers and it sounded like a great event at the Boston Convention and Exhibition Center.

I also like the fact that whilst eBay is essentially an Internet business, they are using ‘Live Marketing’ to promote themselves. Amongst other techniques, they are observing the golden rules of great seminar promotion in the ‘benefits of attending’ and promotional text:

1. They have great speakers who are recognised experts
2. They highlight a key benefit for people attending (i.e. improving your productivity)
3. They offer added value benefits – entertainment, massage, beverages
4. They offer attendees a free, limited edition gift
5. They highlight that the event is a great networking opportunity

These are all classic Seminar Selling techniques. Use them, and be amazed at how the number of attendees at your own seminars and workshops will increase.

Phil

Welcome to Successful Seminar Selling

Welcome to Successful Seminar Selling – your ultimate resource for planning, preparing and presenting powerful seminars and workshops.  Please check back regularly for tips, help and advice on how to make your seminars a success.

Philip Calvert
Author of Successful Seminar Selling (How to Books) – The Ultimate Guide to Boosting Sales and profits through Seminars and Workshops

ISBN-10: 1857039661
ISBN-13: 978-1857039665